The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Prometheus: WeylandIndustries.com
Agency: Ignition Interactive / Santa Monica
Client: 20th Century Fox Category: Websites / Social Networks/Community
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Interactive Advertising / Augmented Reality
Street Quest
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Category: Gaming / Branded Mobile Games
Hide 'n' Seek
Agency: Ogilvy Beijing Lab / Beijing
Client: GM Encore Category: Gaming / Branded Mobile Games
The Beetle Shark Cage
Agency: MediaCom / New York
Client: Volkswagen Category: Television / Reality/Unscripted
FedEx Mobile DR
Agency: OMD / New York
Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Sheepdog
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
SIFFtacular
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Craft / Animation - Single
Engen Calendar Fire Blanket
Agency: DraftFCB / Cape Town
Client: Engen Category: Design Does / Design for the Greater Good
Diversity
Agency: DDB / New York
Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Camp Victory
Agency: Hush / Brooklyn
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
USAToday.com
Agency: Gannett/USA Today/Fantasy Interactive / New York
Client: USA Today Category: User Experience Design / Usability
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Craft / Technique / Best Direction
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
Cine Las Americas 'genres'
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Modern Family
Agency: Brand Arc / Los Angeles
Client: Toyota Category: Television / Program or Series
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: User Generated Content / Single
GS Caltex Pavillion. Energy Field
Agency: Atelier Bruckner / Stuttgart
Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Mean Stinks
Agency: Leo Burnett Chicago / Chicago
Client: P&G Secret Category: Best Branded Content Channel / Single
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI Category: Consumer Television / :30/:25 - Single
Chaplin Chapters
Agency: BBH India / Mumbai
Client: Movies Now Category: Brand Identity / Logo Design
Nature Valley Trail View
Agency: McCann Erickson / New York
Client: General Mills Category: Websites / Consumer Goods
ParaNorman End Credit Sequence
Agency: LAIKA/house / Portland
Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
Baby's on Fire
Agency: Egg Films / Cape Town
Client: Die Antwoord Category: Online Films & Video / Music Videos
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Create.
Agency: cosmos / Tokyo
Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
Donate your Facebook timeline for world Alzheimer's day
Agency: Ogilvy / Brussels
Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single